每年也有很多關於「直銷函件」的新書出版，涵蓋面廣泛，從核心到週邊問題。這裏有幾個例子:

Tested Advertising Methods by John Caples		Being Direct : Making Advertising Pay by Lester Wunderman

Commonsense Direct Marketing by Drayton Bird, Anne Knudsen		The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management by Jay Curry, Adam Curry

Successful Direct Marketing Methods by Bob Stone		All Consumers Are Not Created Equal:The Differential Marketing Strategy for Brand Growth and Profits

Direct Marketing:Strategy, Planning, Execution By Edward L. Nash

發現好書，請你通知我們，你的推薦，將置於此網站，以便同行參閱。請電郵致： dm@hkpo.gov.hk.

返回頁首 ^