Many books on direct mail are published each year, from central topics to peripheral ones. Here are some examples:

Tested Advertising Methods by John Caples		Being Direct : Making Advertising Pay by Lester Wunderman

Commonsense Direct Marketing by Drayton Bird, Anne Knudsen		The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management by Jay Curry, Adam Curry

Successful Direct Marketing Methods by Bob Stone		All Consumers Are Not Created Equal:The Differential Marketing Strategy for Brand Growth and Profits

Direct Marketing:Strategy, Planning, Execution By Edward L. Nash

You are most welcome to recommend books and references to us, by sending us an email to: dm@hkpo.gov.hk.

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