Hongkong Post constantly monitors the general public's opinions about all our services, including those related to Direct Mail. To help marketers select the most appropriate channel we decided to ask consumers about the media they prefer for receiving both essential and marketing information. Recently, we commissioned TNS Research to conduct a comprehensive study of consumers' attitudes towards Direct Mail. This research comprised both qualitative and quantitative techniques, and it covered all the commonly used communication media, including TV, Radio, Press, Outdoor, Telephone, Direct Mail, Email, Internet, SMS, etc.

TNS Research Report on "Hong Kong Direct Mail Study in October 2005"
Key Objectives of this Study:
•	To identify how consumers like to receive marketing messages, so that the marketers can select the most appropriate channel.
•	To identify preferences for the different types of communications and different originating organizations, comparing channels.
•	To explore how the communications received by consumers via different media impact brand perceptions and response to offers.
•	To understand attitudes to receiving advertising materials from companies and organizations with which consumers have a relationship and with which consumers do not have a relationship.
Major Findings of the Study:
•	Mail is perceived by consumers as an essential channel for essential and marketing information, as significant as TV and mass print.
•	Consumers have clear preferences for receiving particular kinds of information via specific media
	Download Key Findings - PDF 806KB, requires Adobe Reader. Download the full Research Report: - Introduction & Key Findings for Service Sector - Key Findings for Retail Sector, Non-Profit & Gov't & Clubs - Summary & Recommendations, Appendix
Other Direct Mail-related studies will be carried out in Hong Kong, other Asian markets and overseas. They will be announced later in this section, and provided in part or in full for your reference. Please check back frequently.

Important Findings on Direct Mail by DMIS in the UK
Download Now (PDF 60KB, requires Adobe Reader.)

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