Delivering a World Beyond Letters
Promoting A Strong Brand Identity
Hongkong Post continues to devote time and resources to building its brand identity. We achieved much during the year in terms of strengthening both our local corporate image and our international reputation. We complemented this with a range of community and environmental initiatives.
SCALING NEW HEIGHTS WITH OUR LOCAL CORPORATE IMAGE
We made continuous efforts in the year to ensure our many and varied stakeholders appreciate the strengths and achievements of Hongkong Post as we develop into a more customer-focused organisation.
The Postmaster General and the Directorate team accepted a number of public speaking opportunities. In addition, the Postmaster General was also the subject of a full episode of the "Talking to CEOs" TV series on Radio Television Hong Kong (RTHK). This television appearance was an excellent opportunity to explain Hongkong Post’s business approach and strategy with a view to enhancing goodwill among customers.
In the summer of 2005, we supported RTHK's "10 Letters" drama series by sponsoring "heart-warming stamps" that enabled the public to send messages of love and care on specially designed postcards.
We also supported the Civil Service Bureau's TV series production entitled "Civil Servants Serving the Community" that showcased the positive contributions civil servants make to Hong Kong. One of the episodes, featuring the work of our Stamps and Philately Division, helped to promote understanding of the valuable role Hongkong Post plays in the community.
CELEBRATING 10 YEARS
The 10th anniversary of Hongkong Post as a Trading Fund provided a platform for showcasing the many successes we have achieved along the way as we respond to changing market demand and customer needs.
A major financial achievement is the fact we have repaid the HKSARG in full the HK$900 million loan that was made to Hongkong Post 10 years ago. In relation to the HK$2.1 billion of trading fund capital injected into Hongkong Post, again 10 years ago, we have to date delivered a more than 100% return through dividends, tax and loan interest payments.
We have achieved much in operational terms too, leveraging our extensive retail and distribution network to provide a comprehensive range of postal and other related services for consumers and business. All the time, we have demonstrated our ability to respond to changing market conditions and needs through new product offerings. We have introduced more than 30 distinct new services since 1995, covering logistics, electronic services and payment collection.
One of many celebratory activities for the 10th anniversary of the Post Office Trading Fund was a cocktail reception hosted by the Postmaster General at which the Chief Executive of the HKSARG and the Postmaster General, unveiled a gigantic stamp mosaic measuring 26 square metres. Assembled by staff and their families, and utilising more than 69,000 stamps donated by staff and 98 overseas postal administrations, the mosaic symbolised the team spirit and creativity of Hongkong Post as well as the solidarity of the world’s postal network. This giant mosaic has created a Guinness World Record.
We supported RTHK's "10 letters" drama series by sponsoring heart-warming stamps that enabled the public to send messages of love and care
Hongkong Post was featured in one of the episodes of TV series "Civil Servants Serving the Community"
Hongkong Post celebrated the 10th Anniversary of the Post Office Trading Fund
The Chief Executive of HKSARG, the Postmaster General and representatives from the staff unions attended the Anniversary Celebration
OUR REPUTATION OVERSEAS
Hongkong Post enjoys high reputation internationally. In May 2005, for the fourth year running, we received the Gold Level Certification in the Universal Postal Union (UPU) Express Mail Service Cooperative Audit and Measurement Programme. This is a major accolade to all staff working in our Speedpost service. Winning Gold enhances Hong Kong’s international standing within the global postal industry and reaffirms our vision to be recognised worldwide as an outstanding postal service.
We received high commendation in the Transformation Award under the 2005 World Mail Awards Scheme. Organised by a management consultancy in the United Kingdom, the Scheme recognises best practices among the world's postal organisations. Hongkong Post is honoured to be recognised for its successful transformation from a traditional postal service into a dynamic and market-focused organisation.
Hongkong Post actively participated in regional and international meetings to encourage the pursuit of performance excellence, partnership and product development within the postal community. We were a delegate of the People's Republic of China at meetings organised by the UPU and the Asian-Pacific Postal Union (APPU). We attended the UPU Postal Operations Council and Council of Administration meetings held in January and October 2005 in Berne, and the 9th APPU Congress held in May and June 2005 in Seoul. We represented China again when we co-chaired the three meetings of the UPU's Terminal Dues Project Group during the year. Hong Kong was re-elected as a board member of the UPU Express Mail Service Cooperative (EMSC) and the Asia Pacific Post Cooperative (APPC).
In September 2005, Hongkong Post supported the APPC in organising an Operations Workshop in Hong Kong that provided a forum for regional postal administrations to improve the standards and performance of their express mail and parcel services.
We created the Guinness World Record of the largest Stamp Mosaic
We received the Gold Level Certification in the UPU Express Mail Service Cooperative Audit and Measurement Programme
Hongkong Post supported the Asia Pacific Post Cooperative in organising an Operations Workshop in Hong Kong
CARING FOR OUR COMMUNITY
We are fully aware of our responsibility to the community. To this end, we actively participate in community services and received the Caring Organisation Logo 2005/06, from the Hong Kong Council of Social Service, in recognition of our enduring efforts in caring for the community and for our commitment to corporate citizenship.
We encouraged our staff to donate used clothes to the Salvation Army, and supported the Community Chest's Dress Casual Day and Skip Lunch Day. We also supported the Leisure and Cultural Services Department for the fourth successive year in the Book Donation and Sales Campaign. More than 225,000 books were collected and sold, generating donations worth more than HK$1.1 million to Hong Kong's Community Chest.
Our PostCare Club supported a range of community services during the year. Comprising staff and family members, the Club is a group of volunteers who devote their free time to serving the community. In 2005, we celebrated with retired miners at Ma On Shan during the Mid-Autumn Festival and wrote letters for them. During Chiristmas, we also visited inmates at Hong Kong Red Cross-The John F. Kennedy Centre.
Our PostCare Club visited the retired miners during the Mid-Autumn Festival
During Christmas, PostCare Club visited the inmates at The John F. Kennedy Centre
Hongkong Post received the Caring Organisation Logo 2005/06
HELPING TO CREATE A BETTER ENVIRONMENT
Wherever and whenever we can, we promote and implement environmentally friendly practices. We are particularly keen to operate a "green workplace" policy. Our indoor air quality has improved - as verified by the Electrical and Mechanical Services Department - as a result of our dust reduction initiatives and the cleaning of air-conditioning systems at all mail sorting centres.
During the year, we are making progress in assembling an environmentally-friendly postal vehicle fleet. Having introduced four Liquefied Petroleum Gas (LPG) vehicles in the previous years, we retrofitted 25 of our diesel vehicles with particulate removal devices to help reduce emissions. We have also fitted some 200 retreaded tyres on our vehicle fleet and require that all components used in new vehicles are asbestos-free.
To promote green awareness further, we supported the Community Chest Green Day. In addition, we also responded to the Government's initiative to reduce energy by installing electronic ballast fluorescent tubes and chillers with higher energy efficiency. With these efforts, Hongkong Post's total electricity consumption was reduced by over 5% in 2005/06 compared to the previous financial year.