Annual Report
Letter Business
Letter business
Market research conducted by a global management consulting company in 2007 showed that most large business mailers regard Hongkong Post as a reputable partner and are highly satisfied with the standard of local and international mail services provided. The study also estimated that Hongkong Post's share of the local mail market is comparable with the Asia Pacific average of 98%, whereas our share of the international mail market is around 90%, which is significantly higher than the Asia Pacific average of 56%.
The mail market is growing steadily and with stability, as many companies begin to channel considerable effort into building Customer Relationship Management (CRM) capabilities to enable more focused and effective marketing strategies. The expectation is that this will result in growing demand for more targeted and economical marketing tools, such as direct mail. Hongkong Post will continue to support the development of this trend towards direct mail by providing a value-for-money delivery solution to reduce the cost of marketing. The research also highlights a sizeable market demand for a bundling service covering the printing of statements and mail delivery. Hongkong Post has been keen to meet this market need by working with Singapore Post to invest in a new e-Post Centre to provide a total solution across this part of the postal value chain.
Our business strategies to counter challenges include:
- Sustain growth in core services
- Diversify and open up new businesses
- Invest in infrastructure, information technology and equipment
- Enhance productivity through stringent cost control and optimisation of the post office network
- Co-operate with international courier companies and explore where synergies exist
- Co-operate with major postal administrations in enhancing the quality of Speedpost and other international mail services
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