Annual Report
Letter Business
Cross-border Direct Mail Service in the Mainland
Hongkong Post has partnered with China Post to develop cross-border direct mail between Hong Kong and the Mainland. The service was introduced in response to market demand for more efficient communication between Hong Kong and the Mainland as a result of the increasingly prosperous social and economic interaction between the two places. Business enterprises in both regions can use the service to develop cross-border business opportunities.
Shenzhen was the starting point for providing the service in the Mainland with the goal of extending the service to other major Mainland cities. The Hong Kong-Shenzhen Direct Mail Service was launched with a kick-off seminar on 16 January 2008. The event successfully aroused interest from several companies in a variety of industries to explore business opportunities triggered by the new service.
Hong Kong enterprises can leverage on the comprehensive mailing address database and one-stop-shop Direct Mail service of Shenzhen Post to expand their business to Shenzhen. By the same token, Mainland enterprises can utilise the Hongkong Post Circular Service, our unaddressed mail distribution network, to communicate with their target recipients in Hong Kong.
Hongkong Post partners with Macao Post to launch Cross-border Direct Mail from Macao
Hongkong Post has collaborated with Macao Post to provide a cross-border Hongkong Post Circular Service to advertisers in Macao. This initiative is in response to the market demand of advertisers in Macao to communicate with customers in Hong Kong.
In 2007, there were 650,000 Hong Kong visitors to Macao, accounting for 26.7% of their total visitor arrivals. Hong Kong is therefore an important market for the hotel, restaurant, leisure and entertainment industries in Macao. With the Cross-border Direct Mail collaboration of the two postal administrations, enterprises in Macao can now gain access to our direct and cost-effective unaddressed mail promotion channel to reach their target customers in Hong Kong.
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| Over 99% of locally posted letters were delivered to addressees by the following working day. | We processed an average of 3.86 million mail items daily. |
Development of new e-Post Centre
Market research conducted in 2007 revealed there is a sizeable market demand for an integrated service covering data management, printing and mail delivery. To satisfy the market need, we established a new e-Post Centre in Shau Kei Wan in July 2007. The sophisticated equipment in the e-Post Centre enables us to provide a comprehensive, integrated postal solution to our clients.
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| Hongkong Post handled over 8 million copies of Annual Reports in 2007/08. | The new e-Post Centre commenced operations in July 2007. |
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