Annual Report

Speedpost Service

New and expanded Mainland Courier Services

Over the past year we have expanded the scope of our Express Mail services to the Mainland by adding "Cash on Delivery", "Postage Paid by Addressee", "Economy Express" and "Next Morning Delivery" options. We have also integrated a number of new and flexible services into our business solutions for customers, in areas such as pricing, delivery speed and collection of payment for goods. All these initiatives will enhance the competitiveness of our business customers in the Mainland market.

For the "Cash on Delivery" service, we collect cash payments on behalf of customers when we deliver to Guangdong Province.
Our "Postage Paid by Addressee" service offers the convenience of billing the addressee for postage on items sent to Guangdong Province.
The "Economy Express" service offers economical postage rates for sending bulky items (5kg or above) to Guangdong Province.
"Next Morning Delivery" guarantees delivery of urgent items to designated cities in the Pearl River Delta region and Fujian Province by as early as 1pm the following working day. Items to major cities including Beijing and Shanghai can also be delivered by the following working day.

Speedpost "Next Flight Out" service launched

Jointly developed by Hongkong Post, Cathay Pacific Cargo and RPX Limited, the new Speedpost "Next Flight Out" service provides customers with a personalised courier solution for highly time-sensitive items. This collaborative venture was launched on October 17, 2008, improving existing delivery standards and enhancing Speedpost's range of services.

New advertising campaign for Speedpost brand

In October 2008, Speedpost set out to revitalise its brand with a new advertising campaign. The campaign focused on four core benefits of Speedpost: how it is "Convenient", "Reliable", "Value-for-money" and provides "Worldwide coverage". The campaign also emphasised the Speedpost team spirit, using the tagline "No matter how small your package, it's still a big deal to us. Because… we care more".

Looking to the future

The last twelve months have been difficult for all international courier players. There has been a rapid decrease in demand for our Speedpost services, and we have faced increasingly keen competition from integrators. To respond to these challenges, we have fine-tuned our overall business direction and redirected our business strategy towards creating a stronger customer base and promoting a high-quality brand image. Given the close relationship between the Mainland and Hong Kong, we will continue our efforts to promote Speedpost and its valuable new services for the Mainland market.

In July 2009, France, Spain, the United Kingdom and Singapore joined the Kahala Posts Group (KPG), bringing the number of KPG members to ten. Hongkong Post is part of this strong international alliance, which is dedicated to delivering a high level of courier service. As one of the founding postal administration members of KPG, we will continue to work with other members on projects to enhance customer service quality and boost the quality of our end-to-end delivery services, for example by jointly developing and implementing new service initiatives.

Speedpost revitalised its brand in October 2008.

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