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Target Household Characteristics by Census Criteria

You may select 3-5 criteria from the below list. We can identify which Mosaic types match your chosen criteria best for targeting.

Age distribution  < 15 15 - 24 25 - 34 35 - 44 45 - 54  55 - 64 65+
Social Status Full-time Student Working Others, including housewives and retired people        
Gender female  male          
Monthly domestic household income  < HK$10,000 HK$10,000 - 19,999 HK$20,000 - 29,999 HK$30,000 - 39,999 HK$40,000+    
Monthly income from main employment  <HK$7,500  HK$7,500-9,999  HK$10,000-14,999 HK$15,000-19,999 HK$20,000-29,999 HK$30,000+  
Economic activity status Employees Employers  Self-employed and unpaid family workers        
Household size 1 - 3 4 5 +        
Marital status Never married  Ever married          
Occupation Managers & admin Professionals and Associate Professionals  Clerks, Service Workers & Shop Sales Workers  Craft & related workers, Plant & Machine Operators & Assemblers Others & unclassified    
Educational attainment (highest level attended) Primary or below Secondary and Matriculation        Tertiary        
Tenure of accommodation Owner occupier - with mortgage or loan Owner occupier - without mortgage or loan Sole tenant  Others      
Housing Type Public rental flats Subsidized sale flats Private residential flats  Others      

 

Last revision date : 22 May 2009