PostalPlus for SME
Issue No. 21 - Jun 2009
'Hongkong Post Circular Service" – New Online Enquiry and Application Platform Helps with Your Promotion Plan
In the current adverse economic climate, businesses think out of the box to open up new markets and attract more customers by leveraging different promotional means. They race to take advantage of market opportunities so as to maximise their competitiveness. A variety of promotional channels exist, including broadcast media (television and radio), print media (newspaper, magazines and handbills) and outdoor advertisements, the costs and benefits of which differ. However, the expense of advertising can be a burden to SMEs with limited resources. Hence Direct Mail presents a low-cost yet highly effective way for SMEs to promote their products.
Features and Advantages of Hongkong Post Circular Service
Hongkong Post Circular Service (HKPCS) offers a powerful direct mail solution that helps you reach out to a large number of potential customers and deliver your promotional messages with ease. By using HKPCS, you can send out publicity materials to your target groups and at the same time use their responses to assess the promotional effectiveness.
HKPCS provides two service options:
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Standard Circular Service: Search by area, street or building to create distribution list(s) for sending circulars to target customers in residential or commercial units.
- Premium Circular Service: Use the precise segmentation tool based on “Neighbourhood Types” (classification is done by advanced cluster analysis techniques of Mosaic on the basis of government statistical data) to determine your target group(s). Next, you can create distribution list(s) by geographical area for sending circulars to target customers. Choose your preferred customers directly from " 28 Neighbourhood Types", or select the desirable neighbourhood type(s) from a list of "Census Criteria" .
HKPCS has the following advantages:
- Save you up to 36% on standard postage rates
- Eliminate the cost of enveloping, address labeling and lettershopping
- Minimum posting quantity as less as 2000 circulars
- Unparallel coverage helps you reach out to residential and commercial districts
- Guaranteed delivery within 4 working days allows you to deliver your promotional messages in no time
HKPCS is widely regarded as a powerful publicity tool by SMEs ranging from online direct marketing lcompanies, beauty salons, medical clinics, health check centres, Hong Kong style cafés, tutorial centres, laundries to domestic helper employment agencies. Want to know more? Click Here
Hongkong Post Circular Service Online Platform: Free Search for Target Groups and Online Completion of Applications
To further enhance service quality, Hongkong Post launched the Hongkong Post Circular Service (HKPCS) online platform in May 2009. Simply registeran user account for free online, you can enjoy various convenient functions, including:
1. Simple search to check out the posting quantity required
Use the convenient interactive tools to select your preferred delivery area(s) and confirm the posting quantity required.
2. Save distribution lists to facilitate your promotion plan
Save your selected distribution list(s) (maintain up to five recent records) for future retrieval.
3. One-stop online completion of application for efficiency
Submit posting application and circular artwork for approval through online system.
4. Archive submitted application(s) for easy reference and analysis
Archive submitted application(s) (maintain record of up to two years) for future reference.
For details on HKPCS, please visit our website at www.hongkongpost.com/eng/services/circular/index.htm
HKPCS'’s one-stop online platform interface with multi-functions: Simple Steps of Use
For details on posting, Click Here to view the HKPCS Conditions.